When Robin Chase co-founded Zipcar in 2000, she saw an opportunity to turn a “world of scarcity” into a world of abundance. Her vision was simple: Make renting a car as easy and convenient as getting cash from an ATM.
In her book, Peers Inc, Chase describes the sharing economy as a historic opportunity to “combine the best of people power with the best of corporate power.” Zipcar tapped the excess capacity of idle cars and made it more attractive for consumers to rent than to own. The result was fewer cars on the road, less congestion, and lower carbon emissions.
Robin went on to build Zipcar into a billion-dollar company. In the process, she discovered the power of the sharing economy to unlock new ways of creating value, not just for companies, but for “peers” – those who actively participate in the sharing economy by offering rides, renting out rooms, and sharing their talents.
A new sharing economy partnership is born
Last week, Blue Cross Blue Shield (BCBS) announced a partnership with ride-hailing company Lyft to similarly unlock new ways of creating value. In this case, offering its health plan members “no-cost” transportation to their doctor’s office.
Read the source article at Healthcare IT News
The post Why Now Is The Time For Healthcare To Tap The Sharing Economy appeared first on ePatientFinder®.