We live in a world of endless choices. We spend hours researching peer reviews on everything from restaurants to toothpaste brands. If we are pleased with a product or service, we will leave a rating – and, may even take the time to post a detailed review. Nowadays, the opinion of our peers is at the heart of our decision-making process. A whopping 92 percent of us , even if we don’t know them. The healthcare industry is no different.
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